Don’t worry — you don’t need to be a “tech person” to set this up. The better you understand your customers — where they come from, what convinces them to book, and where they give up before paying — the easier it is to grow your sales. This guide (and the rest of this collection) shows you how to unlock that understanding, using Google Analytics connected directly to bookingkit. Step by step, with pictures, no tech background needed.
What you’ll be able to answer
Once you’ve worked through this collection, you’ll be able to log into Google Analytics and answer questions like:
How many people visited my website this month, and is that growing?
Out of everyone who looked at a ticket, how many actually bought one?
Where exactly do people give up before paying — and is there a specific step scaring them off?
Do more people book from their phone or their computer?
Is that Instagram post or ad campaign actually bringing in paying customers, or just clicks?
None of this requires guesswork once it’s set up — Google Analytics and bookingkit do the counting for you, automatically, in the background. Once it’s connected to bookingkit, you’re not just watching visitor numbers — you’re seeing your actual sales funnel: who looked, who almost bought, and who paid.
You’re using Google Analytics 4, usually shortened to “GA4” — it’s simply the current version of Google Analytics. If you’ve never used any version before, that’s completely fine, you’re not missing anything.
What you’re actually going to do
Think of it in 3 simple pieces:
Get a free Google Analytics account. (Like signing up for any free Google service — a few clicks.)
Put a small piece of tracking code on your website. (Copy and paste — no coding involved.)
Tell bookingkit about it, so that when someone buys a ticket, that sale gets counted too.
That’s it. Once those 3 things are done, Google Analytics starts collecting data automatically — you don’t have to do anything else.
Which path should I follow?
There are two ways to get there, and you only need to follow one:
| Easy path (recommended) | Advanced analytics |
Who it’s for | Almost everyone reading this | Teams with a developer or web agency who already use “Google Tag Manager” |
Time needed | About 30 minutes | About an hour |
What’s different | Slightly simpler installation | More flexible for the future, but more setup steps |
If you’re not sure — pick the Easy path. You can always move to Advanced analytics later; nothing you do now gets wasted.
What you’ll be able to see once it’s live
Once everything’s connected, you’ll be able to follow a visitor’s entire journey — from first click to paying customer — automatically. bookingkit tells Google Analytics about 4 moments in that journey:
Someone looks at a page (viewing your ticket list, or a specific tour)
Someone puts a ticket in their basket
Someone starts entering payment details
Someone completes a booking
You don’t need to set any of this up by hand — it comes built in. You’ll learn how to look at this data in Step 2: Connect bookingkit and see your first report.
Articles in this collection
Easy path — no technical background needed, about 2 short articles
Order | Article | What it covers |
2 | Create your free account and get the tracking code live — with pictures for each click. | |
3 | One field to fill in inside bookingkit, then a chart showing exactly where visitors drop off before buying. |
Advanced analytics — for tech-comfortable teams or your web agency
Order | Article | What it covers |
4 | A more flexible way to install tracking, without touching site code again. |
Reference — use anytime, not required reading
Order | Article | What it covers |
— | Every term used in this collection, in one place — keep it open in another tab. | |
— | Real troubleshooting scenarios — empty-looking reports, duplicate property names, double-tagging, cross-domain checkout, and more. | |
— | Technical reference sheet for developers/agencies building custom reports. |
Ready to start?
→ New to Google Analytics? Start with Step 1: Set up Google Analytics on your website.
→ Already have a Google Analytics account for your website? Skip to Step 2: Connect bookingkit and see your first report.
→ Your web agency already uses Google Tag Manager? Go to Using Google Tag Manager instead.