Email marketing is one of the most effective ways to engage customers, increase bookings, and build long-term relationships. Whether you're running a seasonal campaign, a promotional offer, or a customer re-engagement strategy, affiliate links allow you to track the impact of your email campaigns and optimize your marketing efforts.
With bookingkit’s Email Campaign Manager, you can create, send, and analyze email campaigns—all while tracking conversions through affiliate links.
📌 Step 1: Create an Affiliate Link for Your Email Campaign
Before sending your email, you need to generate an affiliate link to track bookings that come from your campaign.
1️⃣ Log in to your bookingkit account.
2️⃣ Navigate to the Affiliate Links section.
3️⃣ Click "Create New Affiliate Link".
4️⃣ In the "Custom URL" field, enter the destination page:
Your booking page (general promotions)
A specific offer page (for seasonal or special deals)
5️⃣ Do not assign a partner to this link—this ensures all tracking is linked to your email campaign.
6️⃣ Click Save to generate your unique tracking link.
💡 Why use an affiliate link?
✔ Track how many bookings come from your email campaign
✔ Measure which emails are driving sales
✔ Optimize future marketing efforts based on performance
📌 Step 2: Plan Your Email Marketing Strategy
A well-planned email marketing strategy keeps customers engaged and maximizes bookings. Here are key types of email campaigns you can run:
🎯 1. Promotional Emails
Use discounts, limited-time offers, or exclusive deals to drive bookings.
Example: “📢 Book Now & Save 20% – Offer Ends Soon!”
🔄 2. Customer Re-Engagement Emails
Encourage past customers to book again with a personalized offer.
Example: “We miss you! Here’s 10% off your next experience.”
🏖️ 3. Seasonal Campaigns
Align campaigns with seasons, holidays, or special events to boost sales.
Examples:
🎄 Holiday Gift Cards – “Give the gift of adventure!”
🏖 Summer Specials – “Experience summer like never before!”
🍷 Romantic Getaways for Valentine’s Day
📌 Step 3: Set Up Your Campaign in bookingkit’s Email Campaign Manager
With your affiliate link ready, you can now create your email campaign in bookingkit.
1️⃣ Open bookingkit’s Email Campaign Manager
2️⃣ Click "Create New Campaign"
3️⃣ Write compelling content (see best practices below)
4️⃣ Insert your affiliate link in CTA buttons (e.g., “Book Now”)
5️⃣ Preview & schedule your campaign
📌 Step 4: Best Practices for High-Performing Emails
📌 1. Write a Strong Subject Line
Your subject line determines if people open your email.
✔ Keep it short & clear → “Limited-Time Offer: Save 20% Today!”
✔ Add urgency → “⏳ Only 24 Hours Left to Book Your Spot!”
✔ Personalize → “Emma, Ready for Your Next Adventure?”
📧 2. Make Your Email Visually Appealing
✔ Use high-quality images of your experiences
✔ Keep it simple – One main message, one strong CTA
✔ Make it mobile-friendly – Most emails are read on phones
🎁 3. Offer an Incentive
✔ Give a discount → “Use code EMAIL10 for 10% off!”
✔ Add a sense of exclusivity → “This deal is only for subscribers!”
📅 4. Send at the Right Time
✔ Best days to send: Tuesday – Thursday
✔ Best times: 8-10 AM or 4-6 PM (when people check emails)
📌 Step 5: Track Your Campaign Performance
✅ Check bookings via Affiliate Link Reports
Go to Orders in bookingkit
Look at the Affiliate Link field to see how many bookings came from your email