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How to use affiliate links (for vendors)

Learn how to create, manage and use affiliate links.

Timothée Puel avatar
Written by Timothée Puel
Updated over a week ago

Introduction: Affiliate links for vendors

As a vendor, affiliate links are essential tools for promoting your attractions and activities. These specialized URLs enable you to track sales directly tied to your marketing efforts. Whether you're collaborating with partners or launching your own social media campaigns, affiliate links allow you to monitor which strategies are most effective. This capability helps you maximize revenue potential and fine-tune your marketing approaches by providing detailed analytics on the performance of each campaign. Use these insights to optimize and enhance your promotional activities.

Use cases for affiliate links:

  • Website integration: Embed affiliate links on your website, allowing visitors to book attractions like city tours or museum visits directly from your homepage or promotional pages.

  • Social media campaigns: Use affiliate links in social media posts to direct followers to unique experiences, such as culinary classes or nature hikes, while tracking the effectiveness of each post through UTM parameters.

  • Email marketing: Include affiliate links in email blasts to promote special deals on seasonal events, offering exclusive access, or last-minute offers, with detailed tracking enabled by UTM codes.

  • Offline promotions: Distribute flyers or other materials with QR codes linked to affiliate links at strategic locations like tourist centres or hotels, enhancing direct bookings and campaign tracking.

How to create new affiliate links

Step 1: Access the Affiliate Links Tab

Navigate to the 'Affiliate Links' tab in bookingkit to begin.

Step 2: Start a new campaign

Click 'New Campaign' to create a new affiliate link.

Step 3: Set up your campaign

  • Campaign Name: Enter a name to identify your campaign.

  • Internal Description: Provide a description to help recall the campaign’s purpose.

  • Campaign Format: Select URL / QR code format.

Step 4: Define campaign content

  • Select a Partner (optional): Decide whether to attribute this link to a specific reseller or leave it unattributed for general use.

  • Choose an Experience:

    • Dropdown Selection: Select an experience that will direct users to a webpage featuring the experience.

    • Custom URL: Alternatively, enter a URL that directs to your website. Make sure the bookingkit widget is visible on the page.

  • UTM Parameters: Set UTM parameters (source, medium, campaign, content, term) to track the effectiveness of the link across different platforms and campaigns.

Step 5: Distribute and share your link

  • Click 'Continue' to finalize your affiliate link.

  • You can share your affiliate link with your selected partner.

  • If the link is for your own use (with no associated partner)

    • Distribute your new affiliate link by copying and embedding it in emails, on your website, or in social media posts.

    • Download the QR code for use in physical or digital marketing materials.

How to edit existing affiliate links

Step 1: Access the affiliate links tab

Navigate to the 'Affiliate Links' tab within bookingkit reach to start the process.

Step 2: Edit the campaign

Locate the campaign you want to modify and click the 'Edit' button. From there, you can update any details such as campaign name, description, and associated experience...

How to delete existing affiliate links

Step 1: access the affiliate links tab

Navigate to the 'Affiliate Links' tab within bookingkit reach to start the process.

Step 2: Delete the Campaign

Find the campaign you need to remove and click the 'Delete' button. A confirmation popup will appear, and you can confirm the deletion to permanently remove the campaign.

How do commissions work within affiliate links

To understand how commissions are calculated and paid out through affiliate links, please visit our detailed help article on commissions here.

Costs for affiliate links

To learn more about the costs associated with sales made through affiliate links, please visit our detailed help article on this topic here.

Frequently asked questions

  • How do I manage orders coming through affiliate links? You can manage these orders directly in bookingkit, just like any other order that comes through your website.

  • Can I identify which orders came through affiliate links in my bookingkit exports (outside of bookingkit reach)? Yes, you can identify these orders in the order export.

  • Can I identify which orders came through affiliate links in my bookingkit order view (outside of bookingkit reach)? Yes, you can identify these orders by looking at the 'channel'.

  • If I assign an affiliate link to one of my partners, can they modify or cancel orders? No, only you have the ability to modify or cancel these orders.

  • Do customers receive their tickets and communications automatically? Yes, customers receive the same emails and tickets as they would for a sale made directly on your website.

  • What if a customer uses an affiliate link to book an experience on my website that I did not include in my contract and partner rate with the partner? No commission will be calculated for this sale.

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