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Cross-selling: how to sell additional products during the order process
Cross-selling: how to sell additional products during the order process

Sell additional products to your offer online.

Björn Blankenhagen avatar
Written by Björn Blankenhagen
Updated over a week ago

With this article we would like to explain you our module 'Cross-selling' of products at checkout, so that you are well equipped to optimize your business with bookingkit.

How many additional products can an order contain?

Please note that only a maximum of 100 additional products can be stored per order. This also applies if the actual product was created with the property "unlimited".

bookingkit gives you the opportunity to sell additional products besides your actual experiences. Sell e.g. drinks, merchandise, additional services or send vouchers by mail. Additional sales or cross selling open up an enormous potential for you and you can increase your turnover significantly.

What specific benefits will I get through cross-selling?

  • The greatest benefit is obvious - secure your turnover and significantly increase it.

  • If you offer products online before the actual experience, you will also open up potential new sales: many customers would probably not have the idea of buying a T-shirt or booking a drinks package themselves.

  • Stimulate additional purchases also by offering the products at a cheaper price online.

  • This is also an opportunity to increase customer loyalty: if you sell merchandise, board games or souvenirs, your customer will take a little bit of your experience home with him.

How do I activate additional sales in bookingkit?

Log in to your bookingkit account, go to “Settings > Modules" and activate with one click the module "Cross-Sell Products at Checkout".

How do I create a new product?

  • Go to Inventory, Experiences > Products”.

  • Click on the green button “Add product”.

  • The next step enables you to name and describe your product and fix the price and quota.

  • You can also specify whether the product will be sent as an item and a dispatch address is necessary. Besides that you can also upload an image.

  • After this, you can fix the conditions attached. Here you can define the Experiences for which the additional product is to be offered to your customers, and even for which price levels.

  • Finally, click on “Add product” again.

How do I configure my products and quotas?

Do you want to keep the summary of your additional products sold, or adjust the quota?

  • Under Experiences > Products you will find a summary of all your products including the quotas and conditions attached to them.

  • When you click on the pencil, the same window opens as in the screenshot above.

  • You can adjust your quota here, and change the product description or conditions.

What will the additional products look like to my customers, and how are they shown in bookingkit?

Customer view:

Your customers will be shown the additional products at a strategically beneficial time during the order process, before they enter their data and are forwarded to Payment.

In the confirmation email which your customers receive, the additional products sold are of course also shown in summary form:

View in bookingkit:

  • Your additional sales will be displayed to you quite normally in bookingkit under "Orders" in the respective Order.

  • If the product is one which has to be sent, this will be shown by a small truck symbol alongside it.

  • If you scroll down in the Order-detailed view, you will see an exact view of the respective additional purchases there.

  • You can also of course see the turnover generated by additional sales in our Export (Orders).

Here’s something worth knowing:

  • For the additional products only the regular fees for online payment and booking apply, but no ticket fees in the amount of 0.50 €.

  • Cross-selling are only part of the bookingkit checkout and will not displayed by our marketing partners.

  • If your experiences are in request mode, cross-selling products are not displayed.

You also have the option of requesting bookingkit to inform you if you are running short of products (1). You can set the number yourself when setting up a product. So from now on you don’t have to actively keep an eye on your stocks, but just re-order when you get an email from us. Incidentally, you can also reactivate expired coupons. To do this, go to the Inactive Coupons and click the pencil icon. After that you have of course one again the opportunity to configure the action coupon.

You can also specify whether a product is to be offered at the checkout, or only used internally, e.g. when setting up manual orders (2).

If you are dealing with products that cannot run out, it is best to set the number directly to "unlimited" in each case.

Important note on the quota of products at the appointment level:

  • If several additional products are purchased in one order, they refer to the entire order. (So e.g. 4 products in 1 order).

  • There is no information about which bookings/services (within this order) these products refer to. The system only monitors that the max. number of products per appointment is not exceeded.

  • So, as part of the "checklist per appointment" feature in your bookingkit calendar, we display a general information with each booking that there are 4 products for the order associated with this booking.

What sort of products can I sell?

You have lots of options of what to offer your customers. You could offer drinks packages, or snacks, for instance. If you produce merchandise, such as T-shirts or mugs, sell it online via bookingkit! And obviously things like equipment, board games, additional services or adventure boxes are also a possibility. Be creative and increase your turnover!

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