Introduction: Affiliate links for resellers
Affiliate links are powerful tools that enable you to promote attractions and activities while directly earning commissions from sales made through these links. Unlike simple traffic tracking, these specialized URLs ensure that each sale can be attributed back to your efforts, maximizing your potential revenue. By integrating these links into your marketing strategies, you can not only enhance your service offerings but also tap into an additional revenue stream through precise sales tracking.
Some examples of use cases include:
Website Integration: Add affiliate links to your website enabling guests to book a variety of attractions such as city tours, museum visits, or theme park tickets directly from your homepage or special offers page.
Social media promotion: Promote unique attractions on social media by posting affiliate links that direct followers to specific experiences like culinary classes, nature hikes, or art exhibitions.
Email marketing campaigns: Include affiliate links in your email marketing campaigns to offer special promotions on seasonal events, exclusive access to new attractions, or last-minute deals.
Offline marketing materials: Embed QR codes in flyers and other offline marketing materials to direct potential customers to book outdoor activities like bike tours or wine tastings. Make sure these materials are distributed at strategic locations such as tourist information centres, hotels, or popular venues.
How to Create New Affiliate Links
Step 1: Access the affiliate links tab
Navigate to the 'Affiliate Links' tab within bookingkit reach to begin.
Step 2: Start a new campaign
Click 'New Campaign' to start creating a new affiliate link
Step 3: Set up your campaign
Campaign Name: Enter a distinctive name to identify your campaign.
Internal Description: Add a private description to help recognize the campaign later.
Step 4: Define campaign content
Select a partner: Pick the partner whose offerings you want to promote.
Choose an experience:
Dropdown Selection: Choose an experience from a dropdown list. This link will direct users to a webpage featuring the selected experience.
Custom URL: Alternatively, input a specific URL of the partner’s experience page. Ensure the bookingkit experience widget is visible on the chosen page!
Important: Only promote experiences that are included in your contractual agreements to ensure all links are authorized and eligible for commissions. This is critical for maintaining transparency and compliance.
Step 5: Distribute and share your link
Click 'Continue' to finalize your affiliate link.
Distribute your new affiliate link.
You can copy and embed it in emails, on your website, or in social media posts.
You can also download the QR code for easy access to physical or digital marketing materials.
How to edit existing affiliate links
Step 1: Access the affiliate links tab
Navigate to the 'Affiliate Links' tab within bookingkit reach to start the process.
Step 2: Edit the campaign
Locate the campaign you want to modify, and click the 'Edit' button. From there, you can update any details such as campaign name, description, and associated experience...
How to delete existing affiliate links
Step 1: Access the affiliate links tab
Navigate to the 'Affiliate Links' tab within bookingkit reach to start the process.
Step 2: Delete the campaign
Find the campaign you need to remove, and click the 'Delete' button. A confirmation popup will appear, and you can confirm the deletion to permanently remove the campaign.
How to track campaign's performance?
You can monitor how your campaigns are performing by checking the number of visits in the table.
Use the timeframe filter to compare data across different periods.
How do commissions work within affiliate links
To understand how commissions are calculated and paid out through affiliate links, please visit our detailed help article on commissions here.
Troubleshooting: Affiliate bookings not being recognized
If bookings made via your affiliate link are not recognized as affiliate bookings (e.g. showing up as regular website bookings), the most common causes are:
1. Loss of tracking parameters during internal navigation
When a user clicks an affiliate link, they arrive at the target page with parameters such as ?bklink=... in the URL. If the user then navigates to other pages or sections and these parameters disappear from the browser's address bar (and are not stored/passed on), the booking widget loses the attribution to the affiliate partner.
2. Widget embedded via iFrame
If the booking widget on your landing page is embedded inside an HTML <iframe>, modern browsers often block the passing of URL parameters from the main page to the iFrame. As a result, the widget does not "see" the ?bklink= parameter and records the purchase as a regular website booking.
Recommendation: The widget should be embedded directly in the website's source code (without an iFrame), or loaded via our Floating Widget.
3. Using the original short URL
Always use the short redirect URL generated by bookingkit (e.g. https://buyticket.to/s/...) when testing or sharing your affiliate link — not the final destination URL.
Best practice recommendation
To avoid tracking issues caused by page navigation or iFrames, we recommend linking affiliate links directly to a specific experience or directly to the bookingkit widget/list URL (e.g. https://eu5.bookingkit.de/onPage/list?cw=...).
If you need to continue using a landing page, ask your webmaster to check whether the widget can be integrated without an iFrame, or whether URL parameters can be actively passed to the widget during page navigation.