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How to resell your experiences with Google Things to Do
How to resell your experiences with Google Things to Do

Unleash incredible marketing power with the Google Things to Do connection

Timothée Puel avatar
Written by Timothée Puel
Updated over a week ago

Important: bookingkit reach is only available for BusinessKit and ProKit subscriptions.

How to get started with bookingkit-reach and resellers' integrations?

What is Google Things to Do?

Google Things to do (GTTD) enables end customers to find your experiences directly on Google when searching for an attraction, an experience, a location or a tourism-related query. Google is publishing activities in various places based on the type of experience.

The main place where your experiences can appear are Google My Business Profiles across Google.

How to activate Google Things to Do?

  1. Review the following criteria

  • Your experience should

    • be bookable online. Experiences on request will not be published

    • have appointments in the future.

    • have a price list created.

    • have a precise location set. It is crucial to select the name of the location where you want to have your experiences published. For example: if you wish to have your experiences at the Eiffel Tower location, you need to enter "Eiffel tower", not "Champ de Mars, 5 Av. Anatole France, 75007 Paris".

  • We recommend activating the content translation module AND translating your experiences' content into English.

2. Go to Google Things to Do channel in bookingkit reach.

3. Enter your exact Google My Business Profile name.

4. Look for your Google My Business Profile's exact location. Make sure to select the name of your location instead of the address. For example: select "Eiffel Tower", not "Champ de Mars, 5 Av. Anatole France, 75007 Paris".

5. Search for the location where you want to showcase your experiences. Please note that you can send experiences to different locations. Identify your type of experience and the associated Google module.

Google module

booking module (attractions)

experiences module

Operator booking module (OBM)

Experience type

Entry tickets that are related to an attraction's Google My Business Profile (Museums, theme parks, main attractions etc).

Note: it can be your own Google My Business Profile or not.

Guided experiences that are related to an attraction's Google My Business Profile (Museums, theme parks, main attractions etc).

Note: it can be your own Google My Business Profile or not

Any experiences that you wish to list on YOUR non-attraction Google My Business Profile (escape game, jump house, winery, tour operator etc.)

Note: it must be your own Google My Business Profile.

Example

Eiffel Tower entry (ticket only)

Guided tour of the Eiffel Tower

  • Eiffel Tower entry (ticket only)

  • Guided tour of the Eiffel Tower

  • Food tour of Berlin

How does the Google module look?

6.1: Location tagging

  • booking module (attractions)

    • Set as"official ticket (attractions only)" ONLY if you are the official ticket provider of the attraction.

    • Otherwise, select None

  • experiences module

    • Set as"official ticket (attractions only)" ONLY if you are the official experience provider of the attraction.

    • Otherwise, select None

  • Operator booking module (OBM)

    • Set as "Google My Business (tour operators only)". Note: your experience will be automatically tagged as Official.

6.2. Select Pictures

  • All modules: Select the pictures that you wish to send

6.3. Add Experiences

  • All modules: Click on "Add to Google" on the experience you wish to send to Google (maximum 20 per location, recommended: 3)

6.4. Experience tagging

  • booking module (attractions):

    • Select Self-guided: no tour guide

    • Select Included: the experience includes an admission ticket

  • experiences module

    • Select Tour-Guided: with a tour guide

    • Select what applies:

      • Included: the experience includes an admission ticket

      • Not included: the experience does not include an admission ticket

      • Not applicable: additional service which doesn't get the user into the related location, e.g. a parking ticket, a temporary exhibition, etc

  • Operator booking module (OBM)

    • Select what applies

      • Self-guided: no tour guide

      • Tour-Guided: with tour guide

    • Select what applies

      • Included: the experience includes an admission ticket

      • Not included: the experience does not include an admission ticket

      • Not applicable: additional service which doesn't get the user into the related location, e.g. a parking ticket, a temporary exhibition, etc

6.5 Landing page

  • All modules: Select the landing page that must be used after the user clicks on your listing:

    • bookingkit widget: the experience widget accessible under "view experience" will be used as a landing page for the end customer

    • Custom URL: a URL on your website that MUST contain the experience widget of the experience will be used as a landing page for the end customer.

7. Google will then put the product online if all conditions and terms are respected.

Note: Google does not guarantee any timeline or even if the experience will be put online.

Note: If you wish to change your listed experiences, you can click on "Change experiences" and then select other experiences for the location. You can then click on "Confirm" and "proceed".

How do I manage Google Things to Do bookings?

  • Modify booking: in bookingkit backend.

  • Cancellations: in bookingkit backend.

Most asked questions

I am an Attraction owner and I want to remove all re-sellers offering my tickets under my Attraction business listing. Bookingkit does not control or have any influence on this. We advise that you try to contact the resellers directly and request removal as they are the only ones that can do this. Google will not be able to remove these listings for you.

Can an Online Travel Agency or other resellers also list my tour and activity experiences? Yes, if that re-seller has direct integration into GTTD and has access to your product/s they may list your product and direct the user to complete the transaction on their site.

If I choose not to claim the “Official Site” button, will my admission ticket still be listed? Yes.

Can an Online Travel Agency or other resellers claim the “Official Site” tag? No. Only the business owner can claim the “Official Site” tag

I am an escape game/ jump house/winery or any other non-attraction provider. Which module should I use? You should use the Operator booking module (OBM) to be able to publish your experiences on your Google My Business Profile.

Note: if you are providing experiences at other locations such as a neighbouring attraction, you can also choose to publish some experience on the Google My Business Profile of the said attraction. Or you can publish them on your own Google My Business profile.

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